In a sense slopification incrementally removes the incentive to fake “authenticity” by buying influencer sponcon or even just deliberately lowering production values on your non-UGC, in-house content as we see across paid since TikTok. One can always assume it’s all astroturf automation or it’s all bottom-up and this belief is radically discretionary I.e fully defined by confirmation bias, strengthening the silos as each side can always assume their own slop is grassroots creativity while the other’s is all confected in Russian bot farms.
In a sense slopification incrementally removes the incentive to fake “authenticity” by buying influencer sponcon or even just deliberately lowering production values on your non-UGC, in-house content as we see across paid since TikTok. One can always assume it’s all astroturf automation or it’s all bottom-up and this belief is radically discretionary I.e fully defined by confirmation bias, strengthening the silos as each side can always assume their own slop is grassroots creativity while the other’s is all confected in Russian bot farms.